PROPER ATTIRE^® & Keith Haring Foundation

Take Action this WORLD AIDS DAY to Prevent and Protect in a Hip and Innovative Way.

PROPER ATTIRE condoms and the Keith Haring Foundation commemorated World AIDS Day with one of the most influential and socially responsible collaborations.

Honoring World AIDS Day, Keith Haring for PROPER ATTIRE condoms premiered December 1, 2009, at the exclusive Mondrian in South Beach, throughout Art Basel and at the Mondrian in Los Angeles, in the new Kiki Di Montparnasse store. The line is also available for purchase online at www.ProperAttireCondoms.com and www.haring.com. Proceeds from the sales of PROPER ATTIRE condoms benefit Planned Parenthood.

Keith Haring is world renowned as one of the most prominent New York pop and street artists of the 1980s. Equally recognized for his activism, which included efforts to bring greater awareness of AIDS to the public, Haring would be proud to know that his work is now being showcased to provide a safer-sex message with a smart platform that partners his work with Planned Parenthood Federation of America (PPFA) and PROPER ATTIRE condoms. Together, they have created a limited-edition condom that now makes it creative and chic to use protection.

PROPER ATTIRE condoms re-creates the humanitarian message with distinct Haring imagery by incorporating his classic image of two figures holding up a heart into its packaging. His graphically expressive drawings connote life, and the love of life. As Haring confronted an epidemic that took the lives of millions, his work demonstrates what PROPER ATTIRE condoms stands for — awareness that makes a statement.