PROPER ATTIRE® & Keith Haring Foundation
PROPER ATTIRE® condoms and the Keith Haring Foundation commemorate World AIDS Day with their THIRD collaboration.
In honor of World AIDS Day, the Keith Haring Foundation and Proper Attire® will be partnering for the third time to produce limited edition condoms once again. Launching December 1, 2011, the condoms will also be available for purchase at the Museum of Contemporary Art (MOCA) as well as online at , MOCA.org, ProperAttireCondoms.com and www.popshop.com, with proceeds from the sales benefiting Planned Parenthood Federation of America.Keith Haring (1958-90) rose to fame in the 1980s with his chalk drawings in New York subways. His emotive use of strong lines and active figures are a bold statement of life and unity, a message that permeated Haring's art and life's work. Working tirelessly during his life to raise public awareness of AIDS, Haring started his namesake foundation before hisdeath to ensure the work he began with various children's and AIDS charities was continued.
The partnership of Haring's designs with PROPER ATTIRE® condoms celebrates Haring's legacy, and continues his work to raise awareness of AIDS. Utilizing one of Haring's most iconic and vivacious images --his dancing figure-- the third collaboration with PROPER ATTIRE® condoms breathes life into a cause close to his heart.
PROPER ATTIRE® is proud to be working with the Keith Haring Foundation to publicize safer sex in a stylish way. The chic black-and-white dancing figure design used for the third collaboration is a perfect expression of Keith's love of life, as well as the symbol of an important humanitarian message.
The new Keith Haring line will also be available at select Planned Parenthood health centers. In recognition of World AIDS Day, Planned Parenthood affiliates across the country will coordinate more than 200 youth events in 40 states aimed at helping young Americans protect themselves from HIV/AIDS and other sexually transmitted infections, as well as unintended pregnancy. Youth leaders expect to include PROPER ATTIRE® condoms as part of the planned activities. Under the banner "Health Has No Borders" these events will also feature a petition in support of U.S. investments in global health and the fight against HIV/AIDS everywhere.
With increased awareness about the spread of sexually transmitted infections, the practice of safer sex is of the utmost importance. According to the U.S. Centers for Disease Control and Prevention, about one person in the U.S. contracts HIV every 10 minutes; by the age of 25, one in two sexually active people will have contracted a sexually transmitted infection; moreover, one in two Americans will contract a sexually transmitted infection at somepoint in their lives. And the U.S. has the highest teen pregnancy rate among the most developed countries in the world.
Keith's altruistic goal is continued through the launch of Keith Haring by PROPER ATTIRE® condoms. For more information on Keith Haring please visit www.haring.com
