VENA CAVA AND PROPER ATTIRE^® OFFER A FASHIONABLE WAY FOR WOMEN TO STAY PROTECTED

This February female design duo Vena Cava's new collaboration will have people talking - about safer sex. Synonymous with downtown chic, Vena Cava infuses its cool-girl aesthetic into a collection of condoms for the PROPER ATTIRE^® brand, boasting playful packaging designs. A must-have for any empowered fashion maven, PROPER ATTIRE^® condoms make staying protected a cinch. Launching at Vena Cava's Fall/Winter 2011 New York Fashion Week show, proceeds from the sale of PROPER ATTIRE^® condoms benefit Planned Parenthood Federation of America.

Having always dreamed of branching out and designing products outside the realm of fashion, designers Sophie Buhai and Lisa Mayock of Vena Cava jumped at the chance to design packaging for PROPER ATTIRE^®. Inspired by Vena Cava's signature "text print," the design features popular sex and condom words.

"We thought that the print would act as a good conversation starter at Planned Parenthood^® health centers in helping to promote safer sex," says Sophie Buhai.

Buhai and Mayock originally met in California and began collaborating while attending Parsons The New School for Design. Currently working out of their studio in New York City, they quickly garnered a cult-like following after they launched the Vena Cava collection in 2003.

Vena Cava joins the likes of designers Charlotte Ronson, Alexander Wang, Brian Reyes, Jeremy Scott, and Yigal Azrouël, who have all collaborated on collections for the condom brand. PROPER ATTIRE^® has also collaborated for the past few years with the Keith Haring Foundation to feature his artwork in honor of World Aids Day. PROPER ATTIRE^® condoms can be found at select hotels such as the Thompson Hotels and Morgans Hotel Group, as well as at cult fashion store Opening Ceremony and the Museum of Contemporary Art store in Los Angeles.

PROPER ATTIRE^® condoms come three to a pack with a suggested retail price of $5.99 for a three-pack. They will be available online at www.properattirecondoms.com as well as at Babeland stores, www.babeland.com and www.sexcusemoi.com.

Don't get caught without this season's hottest accessory: Vena Cava for PROPER ATTIRE^® condoms. They're required for entry.